Little did Annie and David Petersson realise that the modest clothing manufacturing business they started in the Swedish hamlet of Ganghester way back in 1982 would grow into ETON, a world renowned name for high quality shirts. Today, ETON is run by their grandson, CEO Hans Davidson, in a continuing family tradition expressed by Grandma Annie as ‘Lämna aldrig över någonting förrän du är fullständigt nöjd med det.’ (Never hand over an item until you are completely satisfied with it.)
